Creating a consistent brand for an online business is a highly effective way to get more customers and clients, to increase awareness of your organization and to generally propel yourself to new heights. Having a strong brand will create many more opportunities for you and will mean that every aspect of your business helps to strengthen every other aspect.
If you have a website or blog and you don’t have a great logo that you’re proud of, then fixing this should be your number one priority. Having a great logo is crucial not only so that your site looks great but also so that you can create new marketing opportunities, form more of an emotional attachment with your viewers and generally become ‘bigger than yourself’.
When you create your logo, you will be coming up with a symbol or a stylish way of writing your company name that you will subsequently use to represent the entirety of your brand. This is no small matter then, as you are going to be using that image in every piece of marketing and on every product and service you put out.
Wouldn’t it be nice if you could become an authority in your niche overnight and ‘leapfrog’ the competition? If you could skip the normal need to gradually climb the ranks and instead go straight to the top as a thought leader?